Products - Lead Quest - Features

Interactive Marketing Technology

Lead Quest combines some of the most advanced features in the industry with best-of-breed technology. As a web based tool, users are able to broadcast large or small-scale campaigns comprised of rich media from virtually anywhere in the world.

Features within Lead Quest have been designed and developed with you, the user in mind. Because the management team at Platinum Software has a long history with email marketing solutions, they have ensured that Lead Quest has been developed with the features that matter most to email marketers.

To allow for targeted use, Lead Quest has been designed for two distinct types of email marketers. Users of the tool and Administrators of the tool. Administrators have access to the majority of “User Features” as well as additional features allowing them to configure access rights, etc. Features specific to each group are highlighted below.

Explore some of Lead Quest’s powerful features below. Or for a more in-depth tour of Lead Quest, contact our sales department (508.653.3712).

End-User Management

Managing customers and end-users is a necessity for marketers, but the last thing you want is to waste time and money doing this. You want your email marketing solution to handle this so you can focus on what matters most, acquiring new leads. Lead Quest allows you to manage endless numbers of customer interactions quickly and easily. Features of End-User Management are highlighted below:

Feature User Administrator
User Parenting System X X
User Group Management X
Create/Edit Users/Administrators X
Create Sub-Users X X
User Activity Module X

List Management

Lead Quest performs detailed analysis based on lists. The results allow you to manage details of your campaigns, help improve communication, optimize effectiveness, and build a more profitable customer base for your organization. Lead Quest handles has an automated Bounce & Unsubscribe List Management system, helping you to keep your list clean at all times.

Feature User Administrator
List Upload * X
List Merging, Archiving & Recovery ** X
Unsubscribe List Management X X

* List Upload features include Automatic De-Duping, Bounce Check, Unsubscribe Check, Email Validation and List Merging, all performed during the upload process.
** List Merging, Archiving, and Recovery features detailed list creation as well as allowing users to Add, Edit, Archive, and Recover Contacts.

Template Management

Creating email campaigns with Lead Quest is fast and easy. Administrators are able to create email and form based templates that the whole company can use, with a variety of customizable options. Templates allow administrators to create and maintain guidelines for marketing campaigns, and employees using Lead Quest are given options based on those guidelines.

Features User Administrator
Template Creation * X
Multiple Templates ** X
HTML/Plain Text Automatically Generated X X
Push Down Pre-Designed Templates X
Picture Library Tools for Push Down Templates X
Rich Media Support (SWF) X X
WYSISYG Email Editor X

 

* Template creation is performed in just 3 easy steps.
** Administrators have the ability to create a wide array of template types including: Client Specific templates, Master templates, Client Specific Master templates, and Subscriber Specific Master templates.

Reporting/Tracking

One of the most useful and powerful features within Lead Quest are the reporting features. Reporting allows you to track every click a contact makes within a campaign and then generates reports based on your definitions; per campaign or per user.

Based on the results of these reports, your organization will be able to customize your campaigns targeting the various areas based on the feedback that you have received in Lead Quest’s reports.

Features User Administrator
Quick Stats Module X
Reporting: Template, Group, Contact X
Drill Down Reporting X
Time Period Reporting X X
Export to Excel X
Action Specific Reporting X X
Pivot Reporting * X
Activity Reporting:
Sent, Open, Bounce, Click-Thru		 X X

 

* Pivot Reporting allows the user to drill down and change the point of view at any stage of the report.

Broadcasting

Lead Quest is flexible enough to allow users to send messages to a single contact, a group of contacts as well as sending multiple messages to various groups. It has proven to be a scalable solution, allowing millions of emails to be handled daily. Broadcasting is a User Only feature.

Flexible Broadcasting *
Merge List Broadcasting
Schedule/Edit Broadcasting
Multi Broadcast Handling

* Flexible Broadcasting allows you to target either Groups of Contacts or Individual Contacts.

Customization

Messages and campaigns are customized dynamically through Lead Quest. You don’t have to spend time customizing your campaign for specific contacts. Lead Quest allows you to point to a Contact Profile, which automatically is inserted in the campaign email when sent – saving you time and money.

Form/Survey

This feature allows you to easily integrate forms and surveys into any message targeting your specific audience. With a targeted message customized to your contacts, forms and surveys you send are more likely to be addressed. Form & Survey have the ability to Auto Fill with the account information.

Features Users Administrators
Create Forms & Surveys X
Send Flash/HTML Forms & Surveys X
Website Form Integration X


Inbound Email Management

Inbound Email Management allows you to spend more time creating campaigns and allows Lead Quest to handle the rest. Lead Quest is designed to automatically handle Soft and Hard Bouncebacks, as well as Campaign and Full Unsubscribes. Lead Quest can also be configured to act as an Auto Reply System ensuring that your customers are kept up-to-date with the latest information you define.

Compliance

Platinum Software and Lead Quest meet all federal compliance guidelines and conform to industry best practices. For more information on Can-SPAM and SPF compliance, please refer to the following web sites.

http://www.spamlaws.com
http://spf.pobox.com

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